The New York City Housing Authority does more than just provide access to safe, stable, affordable housing for low- and moderate-income New Yorkers. It helps New Yorkers on a path to success through its Resident Economic Empowerment and Sustainability program. This program offers services focusing on employment, education, and resident business development. Strategic partnerships are key as they provide the necessary support to empower the authority’s residents.
The authority partnered with us to develop a logo to help communicate what REES is about while attracting support. The logo needed to remain consistent with the primary New York City Housing Authority mark. It features a sleek font that portrays the cutting edge nature of the program—which has been recognized as an “innovation lab” by the Public Technology Institute. Its bold block lettering portrays its strength which provides a strong foundation for residents. The mark has successfully communicated these qualities to countless partners who have joined forces with REES to turn the tide for thousands of New Yorkers.
- Logo design
- Visual identity development