For years, Kathie Reuss had a vision. She wanted to create a place parents could go to find help for their children–a one-stop shop directory for everything from childcare to specialists. She wanted this place to be somewhere service providers could reach those in need, too.

Kathie dreamed this dream for more than a decade because she was daunted by the task and unclear on how it would work, and what it would look like. How could both the directory and her services live on one site and get equal exposure? How could she collect all the data and make it easily accessible to the public?

Then she met with us.

Enter, a comprehensive resource directory for parents and providers, and a home for Kathie’s parent coaching services.

Elm partnered with Kathie in developing an easy-to-navigate site with an attractive visual identity which included her wishes of displaying a community and family feel in a clean and simple design.

We created an interactive services and business directory that’s comprehensive without being overwhelming. We also included an online contact form, MailChimp email marketing integration, responsive web design, and a custom color palette.

The web content was written to boost SEO while being inclusive to all audiences including parents and service providers. It was written and created to share her dream and make it a reality by being able to reach those in need in her Knox Village.

Services Utilized

  • Logo
  • Visual identity and branding development
  • Online directory integrated with zip code search capability
  • Search Engine Optimization
  • Integration with MailChimp for email marketing
  • Integration with PayPal for donations
  • Responsive website design